Headline: Long-form headline with a benefit in it that makes the reader what to read the body copy
Problem: Expose and agitate their problem with a question to point out the issue the customer is having
Tell a story: Tell a story about why you have this product explain the company and the reason why the product exist
Solution: Tell them you have the solution and name the product you are selling
Benefits: Explain the BENEFITS of owningtheproductExplain MORE of the BENEFITS of owning the product Introduce scarcity by stating your offer, make sure it has a time constraint.
What are they losing by not having it: Ask a question to justify the customer spending the money to buy it
Call to action: BIG BOLD CTA, spell out their next move
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● State the approximate shipping times
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● Specs/Features
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● Size, Colours
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● Weight etc
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● What's included in the package
Our guarantee: State what your guarantee is and how you have a money-back guarantee. Stress that there is no risk whatsoever for the customer to purchase from your website.